As the title says, first impressions matter. Your first impression of someone may be hasty and incorrect, but it colors how you feel about them for years to come. It’s very hard to wipe away the first thoughts and feelings you had about someone.
This is true not only of people you meet, but also brands and their products. It’s important for businesses to consider the first impression they make and leverage it to make the best impression possible.
No matter how solid your unique value proposition or your products and services may be, the first impression you make on potential customers or clients is largely what influences them to eventually buy from you. From the very beginning, you need to make an impression that sells and continue developing this impression through your relationship with the client or customer.
By the time you finish this guide, you’ll be able to:
- Identify the 3 key elements to making a good, lasting first impression that will lead to gaining more customers and clients, and a stronger relationship with them.
- Identify 1 professional strength and personal story that are relevant to your market and will help them get to know you on a professional and personal level.
- Hone and put into practice the 3 key characteristics that make a person likable to others.
- Identify the qualities that make someone appear untrustworthy and eliminate them so that you can gain clients’ and customer’ trust.
Your prospects need to know, like and trust you. If you understand the 3 keys in this report and put them into practice, you can make the type of first impression that leads to lasting, mutually beneficial relationships.
Module 1: Know and be Known
Module 2: How to Make People like You
Module 3: Gaining Trust
Conclusion: Next Steps